Playtex is the trusted intimate apparel brand that provides solutions for women with fit-specific needs. With top quality, beautiful bras and shapewear, Playtex gives women the comfort and support they need in their everyday lives.

From its beginning as a manufacturer of foundation garments, Playtex has been highly ingenious in creating innovative and memorable products. The introduction of the Cross Your Heart bra in 1965 and the 18 Hour bra in 1970 made Playtex one of the most highly recognized brand names in the world. The brand incorporates innovative features that give its consumers the support, fit and comfort they want: gel cushioned straps; stay-put straps; half sizes between regular cup sizes; and Airform fabric, our light-as-air comfort lining.

Today, Playtex is a leading manufacturer and marketer of intimate apparel in the U.S. and abroad, #1 in consumer awareness within the intimate apparel category. In late 2007, Playtex launched a new breakthrough advertising campaign that uses humor and candid conversation to showcase the many Playtex products that solve women’s fit needs. Playtex products can be found in department stores and mass retailers, with distribution in over 10,000 stores in the U.S.