FOR IMMEDIATE RELEASE

CONTACT:

Bernie Wallace

336-519-6250

Bernadette.Wallace@Hanesbrands.com

Bali® Uplifts Women

New Natural Uplift bra provides superior lift and supports women from the inside out

WINSTON-SALEM, N.C. (Sept. 28, 2009) – Bali, the No. 1 department store intimate apparel brand, has introduced its new Natural Uplift bra that features advanced lift for the bust without adding size. The patent-pending lift innovation delivers just the right amount of lift and side support for beautiful shape and comfort, with full coverage to prevent spillover.

The Bali “Natural Uplift” bra, which will be available in department stores in September, helps women Live Beautifully® by providing a solid foundation to uplift women from the inside out.

“Natural Uplift has been designed to give full support women a lift, because Bali believes that when you feel beautiful, you are,” said Jennifer Stell, senior marketing manager, Bali. “We also incorporated extra comfort details, like Silky Smooth Lining against the skin, and encased underwire for an added level of comfort.”

Bail Natural Uplift will retail for $36 and will be available in white, black, nude, sheer latte, and mulberry wine. In addition, a limited edition pink color, Briar Rose, will be available during September and October as part of Bali’s partnership with The Breast Cancer Research Foundation. As part of the brand’s commitment to supporting women and women’s causes, Bali is entering its third year of partnership with the Foundation and is making a $30,000 donation.

Natural Uplift will be available at department stores nationwide. To find a retailer, visit www.balicompany.com

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For more information, please contact Bernadette Wallace at Bernadette.Wallace@hanesbrands.com.

About Bali®

Bali is the No. 1 department store intimate apparel brand. Bali bras, shapewear and daywear are sold at department stores nationwide. Bali is part of Hanesbrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali Web site at www.balicompany.com

About Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes®, Champion®, Playtex®, Bali, Just My Size®, barely there® and Wonderbra®. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about Hanesbrands Inc. may be found on the internet at http://www.hanesbrands.com.

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