FOR IMMEDIATE RELEASE

Contact: Bernie Wallace

Bernadette.wallace@hanesbrands.com

(336) 519-6250

Barely There Introduces the “Bandini,” the Ultimate Wardrobe Accessory

WINSTON-SALEM, N.C. (July 13, 2010) – Barely There, a leading intimate apparel brand, announces the launch of the Barely There Bandini, an innovative take on the bra that gives women countless ways to wear it. This completely seamless garment is extremely versatile with straps that can be tucked in for a strapless look or positioned in many different ways for wearing with all of the summer’s hottest trends, including one-shoulder tops, shoulder-less blouses, and T-back and off-the-shoulder dresses. The Bandini also provides great shaping with shape-to-fit technology.

The Barely There Bandini, available in a great selection of bright colors, can be worn under clothes or seen either on its own or with two Bandinis layered together for a fun, colorful look. With just the right amount of coverage, the Bandini can be worn with sheer blouses and dresses and with T-back or cut-out tops that are in vogue this season as well.

“The Bandini is the ultimate wardrobe accessory and makes wearing this summer’s fun fashions a breeze,” says Tricia Bouras, marketing director, Barely There. “When you see great tops and dresses on the runways and in stores, it is easy to get frustrated when thinking about how you can wear them while still covering up and wearing a supportive bra. The Barely There Bandini is the perfect solution.”

The Barely There Bandini is available in department stores and comes in five sizes (XS-XL) packaged two for $24, making it a must have for every drawer.

About Barely There

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops. A recognized industry leader in seamless technology and innovation, Barely There can be found in leading retailers nationwide. Barely There is a brand of Hanesbrands Inc. (NYSE: HBI). For more information, visit www.barelythere.com.

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