WINSTON-SALEM, N.C., April 18, 2007 – Fashion lovers and comfort seekers take note: Your stilettos may pinch, but your bra or wallet doesn’t have to. Today, Hanesbrands Inc. announced that it is poised to unveil the brand’s first limited engagement boutique.

The Hanes Comfortique will feature Hanes ComfortSoft intimate apparel – the most comfortable collection of bras and panties designed to deliver irresistible, all-over comfort – providing women with the perfect foundation for today’s trend-right looks. The Hanes Comfortique will open on Melrose Place, one of Los Angeles’ best-known and most sought after style destinations, on Thursday, April 19.

“Bringing Hanes ComfortSoft bras and panties from the mass market to a hip LA boutique is a dramatic way to help dispel the age-old myth that great fashion and great comfort rarely go hand in hand,” said Sidney Falken, Senior Vice President of the Hanes brand. “The reality is that stylish looks start with a great foundation, and our bras and panties give women everywhere the opportunity to feel as good as they look.”

To unveil the Hanes Comfortique, Jennifer Love Hewitt, star of the latest Hanes “Look Who” advertising campaign, will serve as host to an invite-only ‘sneak peek’ preview party for Hollywood glitterati and fashion influencers on Wednesday, April 18. Models, dressed by celebrity stylist Jennifer Rade, will strut their stuff wearing sheer recreations of the latest spring looks. This unique presentation will feature red carpet to everyday wear, layered atop Hanes All-Over Comfort Bras with ComfortSoft Straps and ComfortSoft Panties to “clearly” highlight the beauty and underlying support of the stylish intimate apparel.

“With Hanes ComfortSoft bras and panties, you don’t have to sacrifice style for comfort,” Hewitt said. “I’m thrilled that my favorite bra is going to be right beside some of the hottest designers on Melrose Place this weekend.”

The Hanes Comfortique will be open to the public on Thursday, April 19, through Saturday, April 21, from 10 a.m. to 6:00 p.m. In addition to offering consumers a sneak peek at the new bras and panties, the customized Hanes Comfortique will feature a unique series of fashion exhibits modeled after the latest looks from the spring runway shows. Customers will also enjoy complimentary bra fittings along with “comfortable” pricing on the featured intimate apparel – one-fourth the price of what women are used to paying at specialty stores. The Hanes All-Over Comfort Bra with omfortSoft Straps is priced at $9.99 at select retail stores and the ComfortSoft Panties retail for $6-8 for multi-packs. Additional information about the Hanes Comfortique is available at www.Hanes.com/comfortique.

At the conclusion of the Hanes Comfortique, Hanesbrands Inc. will make a donation to one of Hewitt’s favorite charities, the Step Up Women’s Network, a non-profit organization dedicated to direct service programming for underserved teen girls, women’s health education and advocacy, professional mentorship and development for women, and social networking.

About Hanes
Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Hanesbrands Inc. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.hanes.com.

About Hanesbrands Inc.
Hanesbrands Inc.(NYSE:HBI) is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the Internet at www.Hanesbrands.com.