Hanesbrands
Inc.
(336) 519-4400
news release
FOR IMMEDIATE RELEASE
News Media,
contact: Matt
Hall, (336) 519-3386 (Hanesbrands)
Jennifer
Leonard (336) 519-6792 (Champion)
Analysts and Investors, contact:
HANESBRANDS
INC.’S CHAMPION© ACTIVEWEAR BRAND CELEBRATES WALT DISNEY PICTURES’ “HIGH SCHOOL MUSICAL 3:
SENIOR YEAR” WITH LIMITED TIME REPLICA APPAREL LINE
Line From Champion Inspired by Movie’s
“Wildcat Spirit” Exclusively Available At Select Target Stores
America’s favorite high school
students hit the big screen this time with new music, big dance numbers and a
compelling story with all the fun—and big life decisions—senior year has to
offer. Champion
provided activewear apparel, including jackets and sweatpants, worn by the film’s
East High Wildcats.
Fans of the highly anticipated Disney feature film can get
“Being so involved with ‘High School
Musical 3’ was the perfect challenge for Champion
to showcase its innovation and capabilities,” said Kevin Hall, Hanesbrands
executive vice president, chief marketing officer. “This effort deepens our working relationship
with Disney and is an excellent complement to Hanesbrands and Champion’s long-term marketing alliance
with
Last year, Hanesbrands and Champion entered a 10-year alliance with Disney, which includes
product co-branding, attraction sponsorships and other brand visibility and
signage at
“Champion produced
these clothes to engage the millions of ‘High School Musical’ fans who share our
enthusiasm for playing and spending time with friends,” said Claire Edgar,
director, Champion brand
marketing. “The ‘High School Musical’
line from C9 by Champion gives fans
great athletic apparel with great comfort, fit and quality and all the style
and fun of the East High Wildcats.”
Champion Activewear Brand Celebrates Walt Disney
Pictures’ “High School Musical 3: Senior Year” With Limited Time Replica
Apparel Line – Page 2
The “High School Musical 3” line from C9 by Champion will offer the following products:
·
Fully lined mesh hoodie, available in true white or orange
glow
·
Wildcats racerback tank, available in true white
·
Short sleeve polo, available in true white or orange glow
·
Mesh skort, available in orange glow.
The “High School Musical” line from C9 by Champion is
available in the boys and girls departments at select Target stores for a
limited time. Suggest retail prices
range from $16.99 to $22.99 per item.
The line of products will be supported by a nationwide
marketing campaign that includes national print advertising in teen magazines,
online banner ads, point-of-sale placement, a special promotion for elementary
and middle school coaches and a national public relations effort.
“These products fit perfectly with our ‘How You Play’
advertising campaign and provides new opportunities to bring the Champion brand into the lives of our
consumers,” Edgar said. “We are pleased
to build upon our alliance with Disney.”
The Hanesbrands-Disney alliance included the naming rights
for Champion Stadium at Disney’s ESPN Wide World of Sports Complex, the
nation’s premier amateur sports venue.
There are also brand placement and promotional opportunities throughout
the 220-acre complex and in-store promotional and brand building opportunities
at ESPN Zone restaurants and stores.
Hanesbrands Inc.
Hanesbrands Inc. (NYSE: HBI) is a leading marketer of innerwear,
outerwear and hosiery apparel under strong consumer brands, including Hanes,
Champion, Playtex, Bali, Just My Size, barely there and Wonderbra.
The company designs, manufactures, sources and sells T-shirts, bras, panties,
men’s underwear, children’s underwear, socks, hosiery, casualwear and
activewear. Hanesbrands has approximately 50,000 employees in more than 25
countries. More information may be found on the Hanesbrands Internet Web site
at www.hanesbrands.com.
Champion
Champion offers a full
line of innovative athletic apparel for men and women including sport bras,
activewear, team uniforms, sweats and accessories. Champion can be
purchased at most sporting goods and department stores. For more information about Champion for men and
women visit www.championusa.com.
Champion is a brand of Hanesbrands Inc.
Champion Activewear Brand Celebrates Walt Disney Pictures’
“High School Musical 3: Senior Year” With Limited Time Replica Apparel Line –
Page 3
About
Disney’s “High School Musical 3: Senior Year”
Disney’s “High School Musical” phenomenon leaps onto the
big screen in HIGH SCHOOL MUSICAL 3: SENIOR YEAR, in which
About Disney’s High School Musical Franchise
Disney’s “High School
Musical” premiered in January 2006 on Disney Channel
“High School Musical,”
directed by Kenny Ortega, written by Peter Barsocchini, and produced by Bill
Borden, Barry Rosenbush and Don Schain, delivered licensed amateur and
professional touring stage productions, a best-selling junior novel, a popular
consumer products franchise at mass retailers, a themed show at Disneyland® Resorts in
Anaheim, Orlando and Paris, a sold-out 42-date arena concert tour in North
America and
“High School Musical 2” was
ranked the #1 basic cable telecast of all time following its August 17, 2007,
premiere (18.6 million viewers) and thus far has been seen by 200 million total
worldwide viewers in 24 languages. The
“High School Musical 2” DVD release was the top-selling TV property on DVD for
2007. The movie’s soundtrack is triple
Platinum. © Disney.
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