Hanesbrands Inc
(336) 519-4400
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FOR IMMEDIATE RELEASE
News Media, contact:
Matt Hall
Hanesbrands
Inc.
O’Malley
Hansen Communications
(O)
(336) 519-3386, (M) (336) 251-3689 (O) (708) 358-1130, (M)
(708) 557-0373
matt.hall@hanesbrands.com
Elizabeth.castro@omalleyhansen.com
EXPEDITION HANESBRANDS CHOOSES
17-year-old high school junior LaQuishia
Stone, her mother, and guidance counselor Theresa Hamer will depart next week
for
WINSTON-SALEM,
N.C. (April 14, 2010) – Hanesbrands Inc., which is leading Expedition
Hanesbrands to climb Mount Everest this spring, announced today that it will
take Winston-Salem, N.C., high school student LaQuishia Stone to visit the
world’s highest mountain to inspire other students to set ambitious goals in
life.
The
17-year-old
The
roundtrip cultural expedition that will travel through Himalayan Sherpa
villages departs April 21 and will take three weeks. If the group makes it to Everest base camp at
17,700 feet, they will get a firsthand glimpse of the staging area for climbing
the world’s highest mountain whose summit is 29,035 feet.
LaQuishia
and Hamer will communicate from the mountain via written, video, and audio
postings on the official Expedition Web site – www.ClimbWithUs.com.
“I
am so excited to go to
Hanesbrands
and the leader of its expedition, international mountaineer Jamie Clarke,
challenged Carver High students to join the expedition by writing essays
describing their own “personal Everests.” LaQuishia’s essay described her dream of becoming
a music producer and her goal of sharing lessons from her trip with her
classmates for the betterment of Carver Nation.
The
trek will be the teen’s first trip outside of the
“Here
in Winston-Salem, I spend a lot of time playing sports like football and
basketball, hanging out with friends and listening to music,” LaQuishia said. “I cannot imagine what it will be like to
travel to
Hamer
noted that LaQuishia will be a great ambassador for the school. “The entire Carver family could not be more
excited for LaQuishia,” Hamer said. “She
is a terrific person and the faculty and student body are very proud to have
her represent us in an event of this magnitude.
On a personal level, I am also excited to accompany LaQuishia to
LaQuishia
was selected based on the strength of her essay and her in-person interview
with the selection committee, as well as her academic performance,
extracurricular activities and recommendations from faculty members.
“All
of the candidates were very impressive,” said Charlie Stack, Hanesbrands’
program manager for Expedition Hanesbrands. “What struck us most about
LaQuishia was the way she steps up and embraces a challenge. We felt she would perform well and be an
outstanding ambassador for Carver.
Her
outgoing personality will allow her to share her experience with others so that
her journey will not only touch the life of LaQuishia, but the entire Carver
student body.”
The
Carver contingent will experience the nonclimbing aspects of a
After
a short flight from Katmandu to the village of Lukla at 9,250 feet elevation,
the team will then undertake a 15-day roundtrip walking trek to Mount Everest
base camp for a one-night visit with the climbing team at 17,700 feet – nearly
three times higher than Mount Mitchell, the highest point in North Carolina.
The
trek traverses the
Hanesbrands and its employees have partnered with
About Expedition
Hanesbrands
Hanesbrands
and its Champion and Duofold apparel brands partnered with
world renowned mountaineer Jamie Clarke to lead the
When he climbs Everest, Clarke will be testing new cutting-edge apparel, including socks, base layer, insulating layer, and soft- and hard-shell garments, developed by Hanesbrands R&D team using more than 100 years of expertise and product innovation in the company’s Champion athletic apparel and Duofold base layer product lines.
In January, Hanesbrands unveiled a one-of-a-kind summit suit designed to keep Clarke warm and mobile in the high winds and severe cold on the highest reaches of 29,035-foot Everest, the highest peak in the world.
Expedition Hanesbrands’ ClimbWithUs.com
Web site features articles about Everest, Nepal, Sherpas and the gear developed
for the expedition team; frequent audio, photo and video expedition updates;
and content provided by outdoor adventure freelance writers Stephen Regenold
and Stephanie Pearson. Twitter users may follow the expedition at http://twitter.com/ClimbWithUs.
About Hanesbrands
Hanesbrands Inc. is a leading marketer of
everyday apparel essentials under some of the world’s strongest apparel brands,
including Hanes, Champion, Playtex, Bali, JMS/Just
My Size, barely there and Wonderbra.
The company sells T-shirts, bras, panties, men’s underwear, children’s
underwear, socks, hosiery, casualwear and activewear produced in the company’s
low-cost global supply chain.
Hanesbrands has approximately 45,000 employees in more than 25
countries. More information about the
company may be found on the Hanesbrands Internet Web site at
www.hanesbrands.com.
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