Hanesbrands Inc

1000 East Hanes Mill Road

Winston-Salem, NC 27105

(336) 519-8080

news release

FOR IMMEDIATE RELEASE

News Media, contact: Matt Hall, (336) 519-3386

Analysts and Investors, contact: Brian Lantz, (336) 519-7130

PRODUCTION RESUMING AT HANESBRANDS INC. CONTRACT SEWING OPERATIONS IN HAITI AS COMPANY DONATES AN ADDITIONAL $2.2 MILLION IN EARTHQUAKE AID

WINSTON-SALEM, N.C. (Jan. 22, 2010) – Hanesbrands Inc. (NYSE: HBI) today announced that production has resumed at its Haitian contract sewing operations affected by the Jan. 12 earthquake, putting hundreds of employees back to work as the country tries to rebuild its economy.

The company also has set up a staging operation in the Dominican Republic that is supplying food, water and basic necessities for the Haitian contract workers and has donated $2.2 million worth of underwear to be widely distributed to those in need in the country by humanitarian aid agency CARE and Fashion Delivers Charitable Foundation, Inc.

Hanesbrands has three primary T-shirt sewing operations in Haiti, and all three have at least partial production under way as of today. All of the facilities have been inspected by engineers and have been cleared for resumed production and safe occupancy. Production at one of the plants located near the Dominican Republic was not affected by the earthquake, and initial production at the two operations near Port-au-Prince resumed today, with all employees expected to be back to work by the first week of February.

With the resumption of production in Haiti, the addition of new contract suppliers, and added production at company-owned plants, Hanesbrands expects full pre-earthquake T-shirt production levels as soon as mid-February. The production suspension should not have a material impact on sales of the company’s underwear T-shirts or casualwear T-shirts sold to the wholesale screen-print industry.

Haiti accounts for a small percentage of Hanesbrands’ overall production, and the sewing disruption will not affect the company’s previously announced expectations to increase sales by 5 percent in 2010 as a result of retail shelf-space and distribution gains.

“We are very thankful that our major contract partners have the wherewithal to resume production, providing critical jobs for employees who are seeking to recover from the aftermath of the earthquake,” said Gerald Evans, Hanesbrands president, international business and global supply chain. “Our contractors are doing a great job providing employees and their families with food, water and other assistance, and employees are eager to return to work. We were disappointed to learn that two employees of one of our contractors died from injuries suffered in the earthquake. We send our sympathy to their families, friends and co-workers.”

Of the company’s three sewing contractors, one of the operations sews underwear T-shirts for retail customers, one produces outerwear T-shirts for the wholesale screen-print imagewear industry, and the third produces both underwear and outerwear T-shirts.

The company also has a fourth T-shirt sewing contractor, located near Port-au-Prince, that produces a small quantity of outerwear T-shirts. It is expected to resume initial production on Monday.

Earthquake Aid

Hanesbrands has donated more than 2 million pieces of new underwear with a wholesale value of $2.2 million, primarily men’s and boys’ underwear bottoms and women’s and girls’ panties, to aid agencies for distribution in Haiti.

The company is donating approximately 1.5 million pair of underwear to CARE and is working with other CARE partners to sort, ship, store and distribute the goods. The Church of Jesus Christ of Latter-day Saints is providing assistance in sorting the basic apparel for appropriate distribution and UPS is providing transportation logistics and shipping of the goods. CARE was able to accept the donation because the apparel was new and it was able to garner the support of partners to mitigate the costs of managing the distribution.

Hanesbrands is donating approximately 750,000 pair of underwear to Fashion Delivers Charitable Foundation, Inc. Based in New York, Fashion Delivers was founded to coordinate donations of new products from the apparel and home industries to aid victims of disasters.

Hanesbrands and its employees have also established a staging operation for Haiti relief supplies at the company’s textile fabric manufacturing plant in Bonao, Dominican Republic. Hanesbrands employees and operations from around the world are donating goods and money and the company is purchasing supplies of water, food and basic necessities to be earmarked for the employees of the company’s contract sewing operations in Haiti affected by the earthquake.

Hanesbrands employees also have personally donated thousands of dollars to CARE and the American Red Cross to aid the people of Haiti.

“Hanesbrands has a culture of helping those in need that is driven by the generosity and compassion of our employees,” said Chris Fox, Hanesbrands vice president of corporate social responsibility. “We are proud of our employees who always rise to the occasion to support others in times of crisis, no matter where it is, and to continually support those in need in our communities. We thank them once again for being great community ambassadors.”

Hanesbrands would also like to thank the United States and Dominican Republic governments, the United Nations and all of the various relief agencies for supporting Haiti in this time of crisis.

Cautionary Statement Concerning Forward-Looking Statements

Statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including those regarding our long-term goals and trends associated with our business, our recently completed debt refinancing, and the net retail space gains that have been secured for 2010 and the expected impact of the space gains. These forward-looking statements are made only as of the date of this press release and are based on our current intent, beliefs, plans and expectations. They involve risks and uncertainties that could cause actual future results, performance or developments to differ materially from those described in or implied by such forward-looking statements. These risks and uncertainties include the following: our ability to execute our consolidation and globalization strategy, including migrating our production and manufacturing operations to lower-cost locations around the world; our ability to successfully manage social, political, economic, legal and other conditions affecting our foreign operations and supply chain sources; the impact of natural disasters; current economic conditions; consumer spending levels; the risk of inflation or deflation; financial difficulties experienced by, or loss of or reduction in sales to, any of our top customers or groups of customers; gains and losses in the shelf space that our customers devote to our products; our debt and debt service requirements that restrict our operating and financial flexibility, and impose interest and financing costs; the financial ratios that our debt instruments require us to maintain; failure to protect against dramatic changes in the volatile market price of cotton; the impact of increases in prices of other materials used in our products and increases in other costs; our ability to effectively manage our inventory and reduce inventory reserves; retailer consolidation and other changes in the apparel essentials industry; the highly competitive and evolving nature of the industry in which we compete; our ability to keep pace with changing consumer preferences; costs and adverse publicity from violations of labor or environmental laws by us or our suppliers; and other risks identified from time to time in our most recent Securities and Exchange Commission reports, including the 2008 Annual Report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, registration statements, press releases and other communications. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.

About Hanesbrands

Hanesbrands Inc. is a leading marketer of everyday apparel essentials under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, barely there and Wonderbra. The company sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear produced in the company’s low-cost global supply chain. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about the company may be found on the Hanesbrands Internet Web site at www.hanesbrands.com.

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