Contacts: Jennifer
Zaitz David Robertson Rebecca Gibson
Weber Shandwick Hanesbrands Inc. Susan G. Komen for the Cure
212-445-8273 336-519-6792 972-855-4319
Jzaitz@webershandwick.com David.Robertson@hanesbrands.com RGibson@komen.org
Hanes® and Susan G. Komen for the Cure® Inspire Creativity
for a Cause
Raise Awareness and Support for Breast Cancer
This year, Hanes became the Official Apparel Sponsor of Passionately Pink for
the Cure, a fund-raising program created by Komen for the Cure that inspires
breast cancer advocacy and honors those affected by the disease. Hanes
is donating $250,000 ($100,000 in cash and $150,000 in kind) to Komen for the
Cure. In June 2009, public service announcements dedicated to breast cancer
awareness began airing featuring actress Sarah Chalke (Hanes spokesperson and star of the television show “Scrubs” and
mini series “Maneater”). Chalke also
will attend Komen events and will host her own “Passionately Pink” parties with
her sisters and friends.
Beginning
today, Hanes will also offer a special “pink collection” of panties, bras,
socks and graphic tees (including one T-shirt exclusively designed by Chalke),
and has created a campaign Web site, www.hanespink.com, that features
interactive content to inspire people to make a difference in the breast cancer
support community. The Hanes contribution will help fund Komen’s
breast cancer research and community outreach efforts. The Hanes “pink
collection,” including Chalke’s T-shirt, is now available on www.hanes.com and will be in select stores in
September.
About the Competition
The design competition will be hosted
on the campaign Web site, www.hanespink.com.
Visitors can design virtual Passionately
Pink T-shirts using a variety of tools and graphics provided on the site, including
a text function that will allow users to convey a tribute message or a personal
note. Once the digital
T-shirt is submitted, consumers will complete an online form to be entered into
the promotion for the chance to turn their virtual creation into a screen-printed
tee.
“The
Hanes Passionately Pink T-shirt
design competition will mobilize
and encourage people to join the fight against breast cancer while allowing
them to express their passion in an individualized way, providing comfort to
those who need it most,” remarked Sidney Falken, SVP/Hanes brand.
Each week throughout the contest, the
first 30 participants will receive a T-shirt
from actress Sarah Chalke, who has kicked off the competition with her own Hanes T-shirt design
which includes the words “courage and strength” above her signature and
features pink hearts alongside the iconic pink ribbon for breast cancer
awareness.
“I
am so excited to kick off the Hanes
Passionately Pink for the Cure design competition and be a part of an amazingly
dedicated network. Awareness is the best prevention and this program encourages
people from across the country to join the fight against breast cancer in a
truly meaningful way,” remarked Chalke. "The pink Hanes T-shirt I designed was inspired by my personal connection to
cancer.”
Twelve
weekly winners will be selected based on pre-determined criteria including
representation of campaign theme, creativity, originality and online
votes. Finalists will be announced on
November 11, 2009, and will receive a $100 Hanes gift card. Beginning Nov. 11,
2009, through Nov. 25, 2009, 12 finalists will be featured on www.hanespink.com
where visitors can vote on their favorite designs. The grand prize winner, who will be announced
on or about Dec. 7, 2009, will designate either Komen Global Headquarters or a local
Komen for the Cure Affiliate to receive a $5,000 donation made in his or her name
by Hanes. The grand prize winner will also receive a
$250 Hanes gift card and a screen-printed copy of their winning design on a
Hanes T-shirt.
About Hanes
Hanes is a leading
brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes
is a flagship brand of Hanesbrands Inc. Hanes products can be found at leading retailers
nationwide and online direct to consumers at www.hanes.com.
(more)
About Hanesbrands Inc.
Hanesbrands Inc. (NYSE:HBI) is a leading marketer of innerwear, outerwear and
hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely
there and Wonderbra. The company designs, manufactures, sources
and sells T-shirts, bras, panties, men’s underwear, children’s underwear,
socks, hosiery, casual wear and active wear. Hanesbrands has approximately
45,000 employees in more than 25 countries. More information about Hanesbrands
Inc. may be found on the Internet at www.Hanesbrands.com.
About Susan G. Komen for the Cure®
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