Contacts:                                 Jennifer Zaitz                                                           Bernadette Wallace                                                                                                                

                                               212-445-8273                                                         336-519-6250        

               jzaitz@webershandwick.com                                   Bernadette.wallace@hanesbrands.com

               Weber Shandwick                                                   Hanes

                               

Leading a Comfort Movement: Hanes® Launches New Comfort Flex Waistbands

 

America’s No. 1 Men’s Underwear Brand Provides Solution to No. 1 Concern

Regarding Underwear as Idenfitied by Men

 

WINSTON-SALEM, N.C., June 30, 2010 – Hanes, America’s No. 1 Men’s Underwear Brand 1, today announced its latest comfort innovation: the Comfort Flex Waistband.  Designed to fit comfortably no matter the movement, the new product offers a softer, more-stretchable waistband that comfortably shifts without pinching or binding. 

The new feature is available on all Hanes briefs, boxers and boxer brief products.

 

The latest Hanes offering underscores the brand’s continued commitment to delivering products that result in a more comfortable experience. Extensive consumer research conducted by Hanes reveals that the no. 1 concern for men regarding underwear bottoms is uncomfortable waistbands that pinch or bind.  Hanes Comfort Flex Waistband was created to address these issues by maintaining a superior fit that stays in place all day.

 

“Hanes strives to provide superior comfort across all product categories,” said Sidney Falken, senior vice president, Hanes brand.  “Our continuous stream of new innovations creates clothes that help people to feel great, which is why we are excited to introduce the Hanes Comfort Flex waistband.  We take great pride in the fact that we listen to what consumers have to say about apparel and, as a result, we create products with features that address issues they have expressed.” 

 

Additionally, beginning this year, all Hanes products will carry the Comfort Guarantee seal, which reinforces the brand’s commitment to superior comfort with a money-back guarantee. Visit www.hanes.com to purchase products online or to view frequent deals and sales.  Additionally, fans of the brand can check out all that is new with Hanes on Facebook at www.facebook.com/hanes.

About Hanes
Hanes, America’s No. 1 Brand of Apparel Essentials 1, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI) (www.Hanesbrands.com).

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[1] The NPD Group / Consumer Tracking Service, R12 Feb 10, Units