FOR
IMMEDIATE RELEASE
Contact:
Terri
Barnes
Bernie
Wallace
Two B Public Relations
Hanesbrands
Inc.
(336)
456-2344 terri@twobpr.com (336) 519-6250 bernadette.wallace@hanesbrands.com
JMS/Just
My Size® Hosts First-Ever Style Symposium, Brings Together Influential Plus-Size
Fashion Bloggers in
WINSTON-SALEM,
N.C. (OCT. 19, 2010) – JMS/Just My Size,
the No. 1 plus-size apparel brand, will host some of the most influential plus-size
fashion bloggers for a first-ever JMS
Style Symposium starting today in New York City, the nation’s fashion capital. The two-day event will feature a vibrant
discussion with the JMS design team about
the impact of plus-size fashion and will culminate in a runway fashion show
featuring the latest JMS styles for
holiday and spring as well as a special sneak preview
for summer 2011.
“For more
than 25 years, JMS has established a
unique and strong bond with our consumers energized by ongoing conversations
about her fit and style needs,” said Janet Freedman, creative director for JMS/Just My Size. “The Style Symposium
is our newest tool for enhancing that dialogue by recognizing the important
role that online resources such as blogs play in shaping how women feel about
fashion.”
Participating
bloggers attending the JMS Style
Symposium include About.com’s Plus Size, The Budget Fashionista, The Curvy
Fashionista, Daily Venus Diva, Fab Finds Under 50, Fat
Chic, Full Figure Plus, Madison Plus, Plus Size Model Magazine, Plus Size Mommy
and Skorch.
“The intent
of the JMS Style Symposium is to explore
new and exciting ways to connect with the plus-size woman,” said Freedman.
“And, we are capping off the experience by previewing our latest collections in
true
Earlier this
year, JMS/Just My Size established
itself as the No. 1 women’s plus-size apparel brand. The JMS
brand focuses on trend-right styles at a value with all items priced below $25.
JMS outerwear
apparel is available at Walmart stores nationwide, and JMS intimate
apparel and hosiery are available at leading retailers nationwide. JMS
outerwear and innerwear are also available online at www.justmysize.com and at www.walmart.com.
About JMS/Just My Size
A
plus-size apparel authority for more than 25 years, JMS Just My Size offers bras, panties, hosiery,
fashionable outerwear, activewear, jeans and more. JMS
is owned by Hanesbrands Inc. (NYSE: HBI), a
leading marketer of innerwear, outerwear and hosiery apparel under strong
consumer brands. To learn more, visit the JMS website at
www.JMSstyle.com.
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