FOR
IMMEDIATE RELEASE
Contact:
Bernie
Wallace
Ph
336-519-6250 bernadette.wallace@hanesbrands.com
JMS
Just My Size® Launches New Women’s
Plus-Size
Clothing Collection at Walmart
WINSTON-SALEM,
N.C. (OCT. 15, 2009) – JMS Just My Size
launched a new clothing collection at a fashion show in New York today and
announced an agreement that makes JMS
the dedicated plus-size apparel brand at Walmart. JMS will have a dramatically expanded presence in more than 3,500
Walmart stores across the
Instead of
just a few key pieces, plus-size shoppers will consistently be able to find a
full collection of clothing in sizes 16-28. New collections will arrive every
month. “The JMS woman embraces her curves,” said Maria Teza, marketing director
for JMS. “So often plus-size
women see stylish clothes in the Missy department that they can’t find in the
plus-size department. Now she can find those same styles
in just her size.”
The launch of
the collection comes just as conversation has sparked around plus-size models
on the pages of fashion magazines and the lack of fashionable plus-size clothes
for the models to wear. Reactions have renewed debate about body image and
beautiful women who are larger than sample size 4.
The new JMS collection
will offer both trend-right styles like modern knit sweaters and leggings and season-less
classics such as matte satin blouses and dress pants. “Because so many of the styles
work together, she has the ability to create multiple looks/outfits with just a
few easy pieces,” explained Janet Freedman, JMS
creative director and plus-size shopper. “In addition, our value prices mean
that, instead of buying just a few key pieces, she can now buy an entire
wardrobe. We want her to be able to look
good and feel good, just like her peers.
“Previously, JMS offered wardrobe staples for her,
like our great jeans. Now we can go everywhere with her because we dress her
for her lifestyle--running errands, lunch with friends, going to the office or
going out after work.”
As a
dedicated plus-size brand, the JMS
clothing line is designed to include many fit solutions specific to this woman.
“We constantly talk to our consumer, and more importantly, we listen to her,”
said Freedman. “So we include slimming seams, strategically placed pockets,
freedom of movement, appropriate weight materials--these and other fit
solutions are incorporated into stylish clothing. We design these clothes to
flatter and celebrate her curves.”
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JMS Launches
New Collection/page 2
The new JMS collection includes colorful
fun-to-wear essentials and related separates that mix and match for any wearing
occasion. Included in the winter and holiday collections, in store now, are dress
pants, jeans, sweaters, skirts, leggings, ruffled blouses and long sweater
vests. Many of the holiday pieces have glimmers of shimmer in the form of satin
trim and beading.
“The rule is
there are no rules,” said Freedman. “One of my favorite outfits from the winter
collection is a long sweater cardigan paired with leggings and a sheer blouse.
Just add a tall boot and a great belt (yes, I said a great belt). Just
My Size is not about hiding your
figure; it’s about looking good, feeling good and celebrating your curves.”
JMS, known primarily for its hosiery, intimate apparel and
limited, well-fitting outerwear line, has long been known for offering silhouettes
that both fit and flatter the plus-size woman. Now the line adds style to its
well-fitting ensembles.
“Today, the
confident plus-size woman cares about style just as much as value and how well
it fits, and this new collection delivers on all three,” said Teza. “As one of
the few true plus-size-only brands, JMS
is naturally positioned to meet the unique needs of this growing market. While some retailers and Missy brands are moving
toward selling on-line only or eliminating their plus-size lines altogether,
Walmart and JMS are focused on giving
this consumer even more convenience and selection.”
JMS apparel is available at Walmart stores
nationwide, and JMS intimate apparel and hosiery are available at
leading retailers nationwide. JMS sportswear and innerwear are also
available online at www.justmysize.com
and at www.walmart.com.
About JMS Just My Size
A
plus-sized apparel authority for more than 25 years, JMS
Just My Sizeoffers bras, panties, hosiery,
fashionable sportswear, activewear, jeans and more.
JMS
is owned by Hanesbrands Inc., a leading
marketer of innerwear, outerwear and hosiery apparel under strong consumer
brands.
About Hanesbrands Inc.
Hanesbrands
Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under
strong consumer brands including Hanes ®, Champion ®, Playtex®, JMS (Just My
Size), barely there ®, and Wonderbra ®.
The company designs, manufactures, sources and sells T-shirts, bras,
panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and
activewear. Hanesbrands has
approximately 45,000 employees in more than 25 countries. More information about Hanesbrands Inc. may
be found on the internet at
www.hanesbrands.com.
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