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Hanesbrands Inc.
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Olympic Champion Skier Jonny Moseley Partners with Base Layer Expert Duofold® with Tips on Preparing for Ski Season
Moseley returns to the slopes as part of Duofold’s® “Master the Mountain” Campaign with Ski Tips, Gear Giveaways and Once-in-a-Lifetime Contest
WINSTON-SALEM, N.C., Nov. 28, 2006 – As temperatures begin to drop, Duofold®, an expert in base layer apparel, and Olympic skiing champion Jonny Moseley are joining forces to help prepare skiers for the upcoming winter season. Duofold and Moseley today announced the launch of the “Master the Mountain” campaign with tips on making this ski season fun, safe and memorable.
“Master the Mountain” is designed to encourage ski enthusiasts of all levels to hit the slopes and get the most out of this year’s ski season. Duofold and Moseley will visit popular ski destinations across the country with ski tips and Duofold gear giveaways. In addition, in each market ski enthusiasts can enter a special contest to win a “ski experience of a lifetime” with Moseley and three of their friends the very next day. “As winter approaches, it is never too early to start thinking about all of the elements that can help make ski season the best that it can be,” said Jeanne Wilkinson, director of marketing of Duofold. “The ‘Master the Mountain’ program is designed to give skiers of all levels the information and gear recommendations they need to have a great experience out on the slopes. Duofold is thrilled to partner with Olympic champion and skiing icon Jonny Moseley as he shares his unique insights and expertise with ski enthusiasts across the country.” “I’ve been skiing since I was a child and I have always understood that the key to having fun out on the slopes is keeping warm and dry - Duofold’s base layer delivers that better than any other product that I have tried,” said Moseley. “It is great to be able to share my ski season preparation tips with skiers around the country, and I am excited to travel across the country meeting the fans and skiing with the lucky local winners and their friends.” Beginning in early December, Moseley will be visiting select retailers in markets including Denver/Boulder, Salt Lake City, Seattle, New York/Northern New Jersey. At each store, Moseley will be handing out Duofold’s Varitherm™ base layer to the first 200 customers, signing autographs and posing for photographs. To help ski enthusiasts of all ages get “R.E.A.D.Y.” for the upcoming season, Moseley has developed the following tips: • Report: Check the ski/snow conditions – Always check the mountain conditions and review the trail map before hitting the slopes • Equipment: Double-check that your gear, including skis, boot, bindings, etc. is properly inspected before heading out • Ability: It is crucial to know your true skiing ability before you start heading down the mountain. Skiing on trails above your ability can be dangerous. • Dress: It is very important to wear the correct clothing on the slopes. Good base layers, such as those from Duofold, are a skier’s first line of defense again the cold. • Your Preparation: Getting ready for ski season starts well before you take that first run. During the fall and early winter, strengthen your leg, abdominal and back muscles, as those are key. About Duofold Introduced in 1906, Duofold, is a leader in base layer apparel for men, women and children. As an outfitter of the National Ski Patrol, Professional Ski Instructors of America and the Yellowstone Park Foundation, Duofold is the expert in helping winter athletes and outdoor enthusiasts perform at their best even under the most challenging weather conditions. Duofold is best known for its popular Varitherm and Originals cold-weather products. For more information visit www.duofold.com. The Duofold brand is a part of Hanesbrands Inc. About Hanesbrands Inc. Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the internet at www.hanesbrands.com. # # #
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