Hanesbrands
 
History/Timeline
Our rich history dates back to 1901.
 
 
Brands

As the leading* hosiery brand,
L'eggs offers high quality,
great fitting legwear that help women
look and feel their best.

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In 1970 L’eggs revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores. Today, L’eggs is the leading food/drug/mass brand.

In what has become L’eggs flagship brand, Sheer Energy debuted in 1973 and quickly became a favorite among hosiery consumers. Another L’eggs style, Silken Mist, has continuously expanded its selection by offering a variety of exceptionally sheer hosiery for the bare legged look, and specially feminine garments that help women look and feel their best in special occasion wear.

In early 2008 L’eggs Profiles was launched, featuring exceptional construction in a line of no-hose and sheer pantyhose shaping garments. In late 2008 L’eggs Profiles introduced a selection of opaque styles, offering footed as well as footless styles.

L’eggs also offers a variety of other styles, including Active Support, Brown Sugar, L’eggs Everyday, L’eggs Casual, Sheer Comfort and Sheer Vitality. All of these outstanding selections contribute to making L’eggs the #2 most recognized apparel brand, according to Women’s Wear Daily.

Nothing beats a great pair of L’eggs! For more information, visit www.leggs.com.

L’eggs, Sheer Energy, Silken Mist, L’eggs Profiles, Active Support, Brown Sugar, L’eggs Everyday, L’eggs Casual, Sheer Comfort, Sheer Vitality and Nothing Beats a Great Pair of L’eggs are trademarks owned by Hanesbrands Inc or its affiliates.

NPD data ending July 2008 L’eggs share 17.9% and Hanes share 19.6%.