William J. Nictakis has served as president, chief commercial officer of Hanesbrands since November 2007. From June 2003 until November 2007, Nictakis served as president of the Sara Lee Bakery Group. From May 1999 through June 2003, he was vice president, sales, of Frito-Lay, Inc., a subsidiary of PepsiCo, Inc., that manufactures, markets, sells and distributes branded snacks.